Post-recession, real estate developers were forced to recalibrate how they market their properties to buyers and essentially start over because the market for new construction as they knew it had changed. Gone was free money, subprime loans, “McMansions” and the idea that bigger is better. In its place was a return to simpler times, a desire to feel connected to the community, neighbors and the outdoors.
Connectivity to nature trails, dog parks and wide open spaces, and walkability to restaurants, retail and entertainment venues are what today’s homebuyers seek in a community. Rising to the challenge, developers are building more than new homes with cutting edge layouts and finishes, they are creating lifestyles.
In turn, amenities are being placed at the forefront of marketing campaigns and it’s paying off. Excited about the changes in marketing new construction post-recession, developers, homebuilders and marketing executives explain why strategies that worked in the past don’t apply today and what they are doing now to attract buyers.
Get started with our guide on what real estate agents need to know about marketing new construction homes.
Market to Your Audience
One of the challenges with marketing new construction homes is that there are often more people involved in the transaction. The builder and their team may offer valuable input on how to market the home.
It’s important to remember that you know your audience best. That gives you the power to create marketing directly geared toward your audience, which ultimately makes it easier to get new homes sold.
Step into the Buyer’s Shoes
Buying a home is an emotional process, and every buyer has their reasons for making the decision. When you’re creating marketing for new construction, take the time to see things from the buyer’s perspective.
As a buyer, what would matter most to you about a home, what would get you excited, and what might turn you away from a property? Walking a mile in the buyer’s shoes will help you boil down your marketing to what matters most.
Local SEO Is Crucial for Selling New Construction
No matter what type of home you’re selling, local SEO is crucial for attracting the right buyer. It’s especially important when marketing new construction, because buyers may be shopping for new construction so that they can land a home in a high-demand community.
By integrating local SEO throughout your real estate SEO agency marketing, you can efficiently attract buyers who are shopping for homes in specific destinations.
Market Neighborhoods Along with Homes
Most buyers know finding the right neighborhood is as important as identifying the right home. It’s important to feature all the neighborhoods in your market area have to offer.
Focus on the local attractions, services, traditions, organizations, and celebrations that make each neighborhood special.
Show That You’re on the Buyer’s Side
Shopping for a new construction home can be an intimidating process for buyers, and not every buyer will realize that they need an agent. That’s why it’s so important to show that you’re on the buyer’s side and that you can manage the small details which are easily overlooked by the buyer.
Remind buyers that you’re also there to make sure the builder holds up their end of the bargain by constructing the home to the exact specs outlined in the contract.
Analyze the Builder’s Contract Carefully
One place where you can help buyers is analyzing the builder’s contract for creating the home and informing the buyer of precisely what the contract entails.
Let buyers know about deadlines that determine when the home design is “locked in,” and discuss any terms that the buyer should be aware of in the contract.
Spotlight the Perks of New Construction
Some aspects of shopping for new construction may be intimidating for buyers, but there are plenty of positives that you can highlight regarding the process.For more information on SEO Agency for Real Estate visit Tamc2011
New construction presents nearly endless possibilities for buyers, allowing them to customize the home to their heart’s content. Buying a home that’s never been lived in also means buyers don’t have to deal with the DIY repairs or renovations that a previous owner made.
Showcase Your Builders and Communities on Your Website
No matter what types of homes you’re selling, your website should be a buyer’s best friend. This is where they’ll scout listings, learn what you have to offer, and discover more about the builders you represent.
The more they can learn from your website, the more likely a potential buyer is to take the next step. Realty DS Media Group has made it easy to feature your home builders and their communities on your website.