Business enterprises are ever on the look-out for effective marketing strategies to boost their sales more so, in today’s fierce competition scenario. Successful utilization of modern technological facilities can arm a business to significantly edge out competition and help to enlarge the customer base.One technology that readily comes to mind is the use of toll free numbers. The chief advantage of toll free numbers is the telephone call charges will be borne by the called party. This will encourage existing as well as prospective customers to call a business more often.This type of increased telephone calling by customers will help generate more sales leads and additional business. Toll free numbers will also help the marketing team to better identify potential customers. As opposed to local numbers, the toll free numbers use Automatic Number Identification (ANI) to capture caller IDs. Check for advantages & disadvantages of Toll Free Number in Linkedphone
A toll free phone number is a must if you wish to provide customer satisfaction for your fixed clientele. Toll free numbers are necessary if you want to initiate a home-office set up, to increase the credibility of your business among the customers. The advantages of acquiring a toll-free number overshadow the disadvantagesToll free numbers further aid small businesses that cannot invest in advertising on a mass-scale. Recent studies have highlighted the fact that 28% of television commercials feature toll free numbers as a point of direct response.
Some of the Advantages & Disadvantages of Toll Free Phone Number are as follows ;
1 Point of Contact
A toll free number is a point of contact for your home-business set up. The customers can contact you pertaining to any queries about your product or service in particular.
2 Point of Sales and Information
Customers or prospects will contact you via the toll free number to place orders or seek information about the product like discounts, pricing and shipping charges. This is the reason why they are also known as a marketing approach for creating sales.
3 Customer Care and Support
Another important function of toll-free numbers is to provide customer service to the customer base. This particular feature can be used by home-office businesses to resourcefully handle consumer needs and doubts.
4 Removes Obstacles
Customers are hesitant while dialing any company number. The toll free numbers eliminate any sort of uncertainty in the caller’s mind. The ‘free’ aspect encourages increased number of enquiries and orders. This ultimately will translate into a higher profit margin. Additional advantages, such as the voicemail system, will further help you to solve routine queries.
5 24/7 customer support
The ’round the clock customer support’ facility eliminates the constraints of time. Customers can thus dial anytime throughout the day as per their convenience. The same technique helps to establish a long-term relationship with the customers.
6 Reducing Costs
Subscription rates for toll free numbers are comparatively lower than regular telephone devices. A phone line is sufficient for the purpose. If you have a small home office set-up, then you can convert a single telephone number to a toll free number. The installation charges are also minimal. Along with the toll-free provision, service providers also offer other services like voice mail, ignoring unwanted calls and a message center. A toll free number will help your home office set up to reduce operational costs by restricting the work force.
1 Expensive Hardware
The hardware used for installing the toll-free number is expensive, compared to the traditional device.
2 Unnecessary Calls
The ‘free’ provision of toll free numbers results into a vast number of unsolicited calls.
Miscreants use this provision for pastime. You will have to deal with a number of callers, who are not even remotely concerned with your product or service. People will end up calling you, even if they have no intention of buying the product.
3 Not a Stand-Alone Medium
Toll free numbers cannot be used as a sole medium to boost the sales figure.
There are both significant ADVANTAGE and DISADVANTAGE to using a toll-free line for your business. Take both into consideration while deciding whether or not a toll-free line is right for yours.